Ivas, a reference point for finishings in the building industry since 1953

Founded in 1953 by Ferruccio Colonna, Ivas – Industria Vernici is a company that is well known in Italy and abroad for its high quality paints, varnishes, technical cycles, decorative paints, and insulation systems.

Ivas is market leader in Italy for external thermal insulation, with more than 20 million m2 applied, over 30 years of experience, and a wide range of specialized systems, accessories, components, and finishings to ensure the most appropriate solution to any requirement.
Throughout the years, the company vision has remained consistent: to be a reference point for finishings in the building industry. Ivas has concentrated its philosophy in one simple concept: “high quality as a reference point”. This guideline has enabled the company to achieve distinct recognition on a national and international level.

Ivas on the market: the 10 golden rules 


Ivas is well known in the building finishing market for several distinctive factors, which became the 10 ground rules of the business.



Quality - Over half a century of experience has enabled Ivas to achieve top-quality standards. The term “quality” does not only indicate the value of the products, it is a concept that includes the quality of team work, daily activities, and the services offered: a one of a kind package available to those who choose Ivas as a partner in building.

Variety - The "artisan" quality of Ivas products is associated to a wide range of paints, varnishes, coatings, and technical cycles existing in Italy.

Completeness - Ivas products form complete cycles and systems, created to resolve any type of building pathology. The objective of this approach is to offer integrated solutions that can guarantee all the intervention steps of protection, restoration, restructuring, rising damp and waterproofing, decoration, or insulation cycles.

Reliability - For years Ivas has been recognized as a 100% reliable company. Ivas uses only the best top level professionals and technicians with consolidated experience in the relative field. Reliability does not only concern the products but also the solutions offered to protect customers. For this reason Ivas is the ideal partner for facing difficulties and deadlines typical of the building finishings field.

Assistance - Ivas has always considered customer service as one of its major strategic assets. Ivas provides a full 360° assistance, before, during, and after the sale.

Speed - Rapidity is a value that characterizes all phases of the business activities: analysis, answers, production, innovation, delivery. Ivas guarantees, except in extraordinary situations, to deliver its products anywhere in Italy in just 3-4 working days. Speed and precision provide the means to meet the deadlines set by any type of order.

Flexibility  - The flexibility of Ivas's production, research, and technical support departments can provide customized solutions, proposals, answers, and all kinds of modifications. For this reason Ivas, adhering to tested industrial processes, is distinguished on the national scene as a flexible company. This factor, combined with the assortment of products, guarantees the ability to adapt rapidly to any project request.

Training - Training is at the heart of Ivas’s daily activities. Ivas has been carrying out professional training activities for decades and promoting the culture of insulation through conventions, application training and technical meetings, open days for people working in the field. In 2008, Ivas created Master G, a permanent training centre on its premises, offering advanced course for users and professionals.